Tag: Oregon

‘Cool Hispanics’ Billboard Continues Tradition of Horrible Anti-Drug Ads

With their billboard in Yakima, Washington, drawing all the wrong kinds of attention, public health officials in Washington state find themselves in an all-too familiar position: apologizing for a tone-deaf anti-drug ad.

Officials with the Washington State Department of Health created the ad to reach teens in Yakima, a town with a large Latino population. The problem? Its tagline —“We’re Hispanics…we’re cool by default” — falls into the trap of racial stereotyping. Hispanics are not “cool by default.” People of certain ethnic backgrounds are not all smart, or excellent athletes, or good cooks, or…whatever. It’s a “positive stereotype,” I know. Just stop.

After explainogizing yesterday, department officials said they’ll be taking down the billboard a few days early.

“It’s distracting really from our ability to do what we intended — which was to try to reach youth with messages that would resonate with them,” Health Department spokeswoman Julie Graham told the Yakima Herald. “It was due to come down Friday anyway.”

Here at Leafly, we see a lot of material aimed at keeping cannabis out of the hands of minors. It’s a goal we share. The amount of lameness that passes our desks, though, is astonishing. It is really, really difficult to create a compelling campaign to discourage underage use.

Here are some of the best and the worst we’ve seen. Full respect to the creatives who made the good ones.

Stay True to You, Oregon (2016)

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With its “Stay True to You” campaign, Oregon’s state health agency created a youth cannabis prevention campaign that was not entirely embarrassing. That’s man-bites-dog stuff.

The $4 million campaign, funded by state cannabis tax revenue, used a combination of adult testimonials, facts about teen brain development, and warnings that younger siblings will emulate their older brothers and sisters. You can watch a couple examples here and here.

Oregon Health Authority (OHA) officials shaped the messages based on focus groups conducted among youth and adults 14 to 20 years old in a number of cities around the state.

“Young people in our focus groups related to the idea that being a teenager is hard,” said Kati Moseley, OHA policy specialist. “Young people recognize that marijuana has the potential to affect their present and their future. We used this insight to develop an approach that speaks to youth on many levels.”

In one of the most affecting videos, a 41-year-old named Francisco recalls an old teenage friend whose skateboarding ambitions dissipated because of cannabis use. Francisco doesn’t preach and he doesn’t claim weed will kill you. He just says: “You don’t want this to become a priority in your life, to where you put your hopes and dreams and your future at risk because you just want to sit around and get high.”

A screen capture from one of the Oregon Health Authorities new line of ads discouraging underage cannabis consumption. Image via Oregon Health Authority

A screen capture from one of the Oregon Health Authority’s new line of ads discouraging underage cannabis consumption. Image via Oregon Health Authority

The spots aren’t all up to Francisco’s quality. One of the most cringeworthy features a teen skater dropping in, with the tag line “Pot can make it harder to learn new tricks.” It looks like a church youth group leader’s idea of a “cool kid” doing a “rad sport.”

One of Oregon's new ads designed to prevent underage cannabis use. There's no question: That kid is the coolest. Image courtesy Oregon Health Authority

One of Oregon’s new ads designed to prevent underage cannabis use. There’s no question: That kid is the coolest. Image via Oregon Health Authority

Look, we get it: This is a tough campaign to produce. OHA is genuinely trying to reach teenagers, but 99 percent of adults suck at “getting real” with teens, and OHA is a government agency so it can’t offend anyone. Good luck with that.

 Here’s Why Cannabis Legalization Doesn’t Lead to Higher Teen Use Rates

In states that have legalized the adult use of cannabis, public service campaigns warning minors away from marijuana use have actually improved. After stumbling badly with its infamous “Don’t Be a Lab Rat” campaign in 2014, Colorado scrapped the old scared-straight formula and created the much-closer-to-sane “Good To Know” campaign, which tries to lead minors to actual facts about cannabis. With its 2016 effort, Oregon followed Colorado’s lead, dropping the scare stories and treating cannabis with a more rational approach. It wasn’t perfect, but we’ve seen a lot worse.

In fact, here are a few of the worst ones we’ve seen:

“Stoner Sloth” (Australia, 2016)

Ahh, Stoner Sloth. The modern classic. An instant viral sensation when it came out last year, this Aussie PSA just gets better with age. “Jesse … could you pass the salt please, darling?”

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 Australia's "Stoner Sloth" Anti-Cannabis Campaign Delights Instead of Deters

“Don’t Be A Lab Rat” (Colorado, 2014)

Colorado state officials were so passionate about waving kids away from the state’s new adult-use cannabis industry that they created actual human-size cages and placed them on campuses and public parks. (Jokers, of course, proceeded to take selfies of themselves and their friends partaking in and around the cages.)

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“Will the New Face of Date Rape Look Like a Cookie?” (Florida, 2014)

Opponents of Florida’s 2014 medical marijuana amendment cooked up that question as part of their campaign to torpedo MMJ in the Sunshine State.

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“The Science Is Clear” (Canada, 2014)

Stephen Harper’s Conservative government came up with this anti-cannabis ad that claimed “the science is clear” that cannabis caused health damage and shouldn’t be considered medicine — even as his own agency, Health Canada, was licensing growers to provide medical cannabis to patients. The ad was so hated that the Huffington Post headlined a story about it, “Harper Government’s Marijuana Ad Is Being Disliked to Hell.” The government quietly removed the ad from YouTube.

“Deflated Girl” (U.S., c. 2007)

In one of the last anti-drug ads put out by the Bush administration, a teenage girl describes her friend, sitting on the couch, who has apparently flattened like a balloon because of her cannabis use. As writer Dominic Holden observed at the time, this ad wasn’t merely creepy. It dehumanized all cannabis users. The girl’s smoking, Holden wrote, “has literally deflated her into a non-person.”

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“Lindsay and the Magical Talking Dog” (c. 2000s)

Not sure what the takeaway was meant to be here. If smoking cannabis lets you chat with your dog, isn’t that actually an incentive?

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“Get High On Yourself” (1981)

The original and still best/worst: This all-star cast (Paul Newman! Bob Hope! Cathy Lee Crosby! Robby Benson! Google him!) came together in 1981 to sing — we use the word loosely — one of the worst songs ever written. The producer, notorious bad boy Robert Evans, made the spot as part of his public service sentence for, yes, a cocaine conviction.

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The 13-minute Prohibitionist Film Festival

Can’t get enough? Here’s a whole reel of the worst anti-drug ads ever made. Enjoy.

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Oregon Sees Consumption Rise, Arrests Plummet

Thanks you for visiting FLMMCC.com, the premier Medical Marijuana Certification Center in Florida. Currently, there is a Medical Marijuana Initiative on the November 2016 Ballot to legalize High-THC Medical Marijuana in the State of Florida. The FLMMCC Florida State Licensed Doctors are ready to review your medical records for a “FREE Pre-Qualification”. This will be the first step in becoming a legal Florida Medical Marijuana patient when the law passes.

The Spark: Best Oregon Art Walks to Enjoy While High

The Best High Art Walks in Major Cannabis Markets | Leafly(JodiJacobson/iStock)

Galleries and showings are a way of life in Oregon, and cannabis goes right along with them. The following are the best of the best in Portland and Eugene.

Portland

According to Portland history, the Pearl District got its name from a local gallery owner who felt that the buildings in the old warehouse district were like “crusty oysters and that the galleries and artists’ lofts within were like pearls.” So it should come as no surprise that this little patch of artistic paradise regularly caters to more than 10,000 visitors during its vast and widely celebrated art walk. Grab some buzzworthy Oregon Pinot Noir for a close-to-home strain that will make you feel like a tried and true local before heading into the clean, bright Basic Space Gallery owned and operated by two Oregon natives. Hanging on the walls you’ll find Karen Cruickshank‘s oil paint collection that’s sure to take your breath away with its bursts of color and soft, rainy details.

Date: First Thursday, year-round

Time: 6pm–10pm

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Show Portland’s Eastside a little love by crossing the Willamette River to the charming Eastside art walk. Pop into Bridge City Collective where you’ll find delectable edibles, including a wide selection of gluten-free to vegan options to satisfy your personal dietary needs while stimulating your mind. After munching on an infused caramel or two (we love Periodic Edibles‘ Sativa Orange Vanilla), ready yourself for a mystical time with an elevated mind at pushdot studio on 11th, where you can view some expertly shot photographs from the Lightleak Los Angeles series currently on display.

Date: First Friday, year-round

Time: 6pm–9pm

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The Ultimate Cannabis Road Trip Through Oregon

Last Thursday on Alberta Street is on its 19th season, and it doesn’t look like it’ll be slowing down anytime soon. This popular event takes over 15th through 30th Street, encompassing galleries, shops, open sidewalks, and restaurants. Come hungry for the plethora of food trucks that cater to the growing crowds, but stop by Tea Bar first to quench your thirst with their Sparkling Rose Lemonade sweetened with Egyptian rose petals. Keep those summer vibes going when you swing by The Green House to pick up a few energizing strains like Lemon Skunk to get you in the mood for a clear, warm night and thoughtful works of art.

Date: Last Thursday, year-round

Time: 6pm–9pm

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Eugene

Explore the artistic scene on your own or opt for a guided tour—either way, you’ll get a dazzling experience at Eugene’s First Fridays. Be entertained by complimentary events that occur throughout the walk, such as Fiesta Cultural or the upcoming Mural Tour on August 4. Mary Jane’s on 7th stocks something to satisfy all your cannabis needs, and if you opt for the tour we mentioned, nab some medicated gummies to chew on while you’re guided around the local art spaces. Keep your buzz going into the night and head over to the intersection at West Broadway and Charnelton to listen to the funky, post-R&B Chanti Darling from 8 to 10 p.m. on August 4th.

Date: First Friday, year-round

Time: 5:30pm–8pm


Thanks you for visiting FLMMCC.com, the premier Medical Marijuana Certification Center in Florida. Currently, there is a Medical Marijuana Initiative on the November 2016 Ballot to legalize High-THC Medical Marijuana in the State of Florida. The FLMMCC Florida State Licensed Doctors are ready to review your medical records for a “FREE Pre-Qualification”. This will be the first step in becoming a legal Florida Medical Marijuana patient when the law passes.

The Spark: The Best High Art Walks in North America

With the summer months boasting longer evenings and warmer nights, it is the perfect time to explore your city and discover all the creativity it has to offer. And what better way to enjoy that creativity than with an elevated mind? After all, cannabis, whether used as inspiration or simply for viewing pleasure, has been a point of artistic influence for years.

So take a stroll through your local art walk after puffing on a pre-roll, and see just how gorgeous, interesting, creative, and thought-provoking myriad types of art can be when paired with the perfect strain. Below, we list some of the best art walks in major markets. Check out our picks, and who knows—you just might stumble upon the next Picasso.

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The Spark: Best Oregon Art Walks to Enjoy While High

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The Spark: Best Washington Art Walks to Enjoy While High


Thanks you for visiting FLMMCC.com, the premier Medical Marijuana Certification Center in Florida. Currently, there is a Medical Marijuana Initiative on the November 2016 Ballot to legalize High-THC Medical Marijuana in the State of Florida. The FLMMCC Florida State Licensed Doctors are ready to review your medical records for a “FREE Pre-Qualification”. This will be the first step in becoming a legal Florida Medical Marijuana patient when the law passes.

The Ultimate Cannabis Road Trip Through Oregon

Now for the real reason you’re here in late August. This summer, Oregon will play host to the path of totality (i.e. the swath of land where it’s possible to view full coverage of the sun) for the first solar eclipse to cross the whole country since 1918. Eclipses are a magical thing, and cannabis is guaranteed to magnify that magic. Stop in at Bend’s super-friendly Oregrown for some last-minute supplies before you head out of town.

As many as a million people could flock to Oregon alone to view the eclipse, which means a couple of things. For one, don’t expect to be able to travel to a viewing location on the morning of the event—traffic and crowds will be unprecedented (we’re talking standstills, not a crawl); and second, you need to book your travel plans now—as in, immediately after you read this.

The Ultimate <strong><a href=Marijuana Summer Road Trip Through Oregon | Leafly" width="840" height="525" />Wine Down, a working ranch in Prineville, will host Moonshadow Festival, “the most Oregon-y solar eclipse event out there.” (Courtesy of Wine Down Ranch)

Many hotels have raised their rates astronomically if they’re not full already, and some campgrounds have been booked solid for years in advance of the eclipse: As such, your best bets for reasonably priced accommodations lie on privately owned lands. Many wineries and ranches, for instance, are opening their doors to campers, and a number of towns, parks, and properties have also put together makeshift festivals to celebrate. To party like a local, head for the Moonshadow Festival in Prineville—it’s going to be “the most Oregon-y solar eclipse event out there,” according to one of the most Oregon-y newspapers in Oregon.

Moonshadow will be held over four days at the Wine Down Ranch. Tent camping passes are $200 per person, and include commemorative glasses that you’ll need to safely view the eclipse. You don’t necessarily need to be there be there on the first day of four; just don’t cut it too close. If you don’t manage to buy tickets in time, alternate suggestions include the Totality Awesome eclipse camp in Madras, and Roshambo Art Farm in Sheridan (where ticket sales will fund construction of a new cidery, though some camping days are already sold out).

The Ultimate Summer Cannabis Road Trip Through Oregon | LeaflyMoonshadow attendees will be able to partake in yoga, hiking, stargazing, music, and more over the course of the four-day fest. (Nadezhda1906/iStock)

At Moonshadow, there’ll be plenty to keep you entertained until the day of the eclipse: live music, yoga, hiking, local food and drink vendors offering samples, and plenty of stargazing (the Perseids meteor shower will be tapering off, meaning a boatload of shooting stars). On Monday morning, wake up early and grab a prime viewing location—you don’t want to miss a moment of the eclipse’s gradual onset, starting at 9:00 a.m. As the phenomenon begins, settle in with your safety glasses, spark up a pre-roll, and get ready to share a once-in-a-lifetime memory with fellow fest-goers and other viewers around the world as the eclipse reaches perfect totality by 10:25 a.m.

Want to extend your road trip? Start off with our Washington itinerary, or hop on I-5 South and head to California where the third leg of our Ultimate Cannabis Roadtrip will begin. Keep an eye out for the next itinerary on Leafly soon!

Additional image credits:

Header: 4nadia/iStock
Portland: ivanastar/iStock
Oregon Coast: WestWindGraphics/iStock
Bend: estivillml/iStock
Prineville: Igor Zhuravlov/iStock

Note: This road trip itinerary is not intended to encourage unlawful cannabis consumption of any kind. Never drive under the influence of cannabis or consume in violation of any state or local law, and always keep your cannabis sealed and locked away in the trunk while on the road.


Thanks you for visiting FLMMCC.com, the premier Medical Marijuana Certification Center in Florida. Currently, there is a Medical Marijuana Initiative on the November 2016 Ballot to legalize High-THC Medical Marijuana in the State of Florida. The FLMMCC Florida State Licensed Doctors are ready to review your medical records for a “FREE Pre-Qualification”. This will be the first step in becoming a legal Florida Medical Marijuana patient when the law passes.

Watch This: Congressmen Discuss Federal Cannabis Policy, Jeff Sessions

It’s not often we get to hear members of Congress talk openly and at length about cannabis. For years, the topic was a dangerous one, seen by most elected officials as more of a political liability than a way to win votes. But as popular support grows for legalization—or, at the very least, letting states chart their own course on cannabis—more and more officeholders are wading into the debate.

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On Tuesday, four Congressional representatives—who represent both Democrats and Republicans and who hail from four states with drastically different cannabis laws—sat down for what was billed as an “open conversation about marijuana policy.” Over the course of about half an hour, they discussed the growing support for legalization, the threat of a federal crackdown by Attorney General Jeff Sessions and the Trump administration, and the need for Congress to update federal cannabis laws. The event was broadcast live on Facebook, and the representatives finished by taking questions from viewers.

Here’s the complete video:

The participants were:

  • Reps. Earl Blumenauer (D-OR)
  • Rep. Beto O’Rourke (D-TX)
  • Rep. Tom Garrett (R-VA)
  • Rep. Justin Amash (R-MI)

Jaclyn Finkel, executive director of Texas NORML, moderated the conversation.

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Perhaps the most important takeaway of the talk was this: Contact your congressional representatives and encourage them to support protecting state cannabis laws! (Not sure who those people are? Use this handy tool to find out.)


Thanks you for visiting FLMMCC.com, the premier Medical Marijuana Certification Center in Florida. Currently, there is a Medical Marijuana Initiative on the November 2016 Ballot to legalize High-THC Medical Marijuana in the State of Florida. The FLMMCC Florida State Licensed Doctors are ready to review your medical records for a “FREE Pre-Qualification”. This will be the first step in becoming a legal Florida Medical Marijuana patient when the law passes.

The Leafly Marketwatch: What Percentage of Your Dispensary Visitors are Out-of-State?

We usher in 2016 with the hope that a few states will join Washington, Colorado, Oregon, Alaska, and Washington, D.C. as newly minted members of the legal cannabis club. In the meantime, we took a closer look at the states that are currently operating legal retail cannabis dispensaries to see where exactly their visitors are coming from. What percentage of out-of-state folks is curious about what Colorado, Washington, and Oregon have to offer?

Colorado

We took a look at the last six months of data and broke out visits to Colorado dispensary pages by their state of origin, excluding Colorado so we could focus on out-of-state visitors.

Out-of-state traffic to Colorado dispensary pages on Leafly
Click on the image for a larger version

 

As you can see from the bar graph, the top two states sending traffic to Colorado’s dispensary listings on Leafly are Texas at nearly 33% and Florida at close to 11%. Interestingly, neither state has a legal recreational or medical marijuana market in place, although they did recently pass low-THC, high-CBD cannabis oil laws. Florida has selected growers for its program, but no cannabis oil has been dispensed yet. Texas, meanwhile, does not expect to be operational until 2017.

Why are two highly restrictive states so interested in Colorado? An obvious answer is tourism. Unlike Washington and Oregon, which are tucked away in the northwest corner of the United States, Colorado is ideally situated closer to the middle of the country, making it an ideal location to visit. And despite the Colorado tourism director insisting that cannabis is not a major tourism draw for the state, both a state survey and our data suggest there’s definitely growing interest in checking out Colorado’s legal cannabis market.

Colorado is also becoming a more attractive place to live for a myriad of reasons. A number of people from illegal states, dubbed “marijuana refugees,” have migrated to Colorado for legal access to cannabis that can help treat themselves or their family members suffering from diseases. Young college graduates are also flocking to Colorado, and the real estate market has increased by double-digits post-legalization thanks in some part to a population boom and the cannabis industry producing more jobs (which means more people can afford to buy homes). It’s possible that in addition to tourist interest, pro-cannabis or cannabis-curious people who are considering moving to Colorado may be checking out the state’s dispensary pages to see what the legal market has to offer.

Washington

As with Colorado’s data, we analyzed the last three months’ worth of visits to Washington dispensary pages.

Out-of-state traffic to Washington dispensary pages on Leafly
Click on the image for a larger version

 

Nearly 40% of out-of-state visits to Washington dispensary pages come from California, with Oregon taking 2nd place with just over 14%. Both states’ proximity to Washington makes the data largely unsurprising, as it’s a relatively easy road trip or flight away for a quick getaway.

Another possible explanation for California’s traffic numbers is that there’s been a recent influx of people relocating from California to Washington. Between 2004 and 2013, over 339,000 moved from the Golden State to the Evergreen State. Washington’s recent tech industry boom, comparatively cheaper cost of living, and yes, legal cannabis are certainly all perks to moving further north.

Oregon

Oregon’s traffic data looks like a reversal of Washington’s, with over 39% of out-of-state traffic coming from its northern neighbor and 30% originating from California.

Out-of-state traffic to Oregon dispensary pages on Leafly
Click on the image for a larger version

Again, tourism is a likely factor here since Oregon is sandwiched between Washington and California, making it an appealing destination for a quick cannabis-friendly weekend getaway.

Business Takeaways

Why should dispensary owners and managers care about which out-of-state visitors are coming to their dispensaries? From a business perspective, it’s always an advantage to know your customers and their background so you can cater a personalized experience and convert their interest into a sale. Consider the following tips to help your business seem especially appealing to an out-of-towner:

Educate and Inform.

Out-of-state customers may need a little more education about cannabis, so offer more dedicated customer service and guidance to make your visitors feel at ease. Remember, they’re not experts and may even feel a little intimidated surrounded by a roomful of products that are still illegal in their state, so make them feel comfortable and be available to answer any questions they have. You may even want to put together a pamphlet or binder that contains some basic Cannabis 101 information that may benefit your out-of-state clientele.

Personalize the Experience.

Make your business seem appealing to a diverse pool of tourists or visitors. For example, if you have a retail dispensary in Colorado and know that a lot of people from Texas are likely to frequent your business, consider going the extra mile and work on your Texas charm – talk barbecue, Texas sports teams, local fashion, or anything that might put a smile on your visitor’s face. Or you could offer a few vanity strains, such as Cali Kush to a California native or Blue Bayou for someone hailing from Louisiana.

Offer Out-of-State-Friendly Products.

Pre-rolls are great for visitors since they might not have traveled with a vaporizer or bong, and lower-THC strains or edibles are a good idea as well for any tourists that are new to cannabis and don’t want to feel overwhelmed. (Just make sure you explain proper edibles dosing to your customers!)

Embrace Cannabis Tourism.

Colorado seems to be having an identity crisis with its cannabis tourism and doesn’t want to be cemented as the place to go for legal green. But honestly, what’s so bad about embracing the tourism angle? Sure, Washington, Colorado, and Oregon have a lot more to offer than just legal retail cannabis, but if the appeal of it brings visitors across state lines, it’s a win-win for the local economy. There’s a saying that goes “A rising tide lifts all ships,” meaning retail cannabis attracting visitors from different states brings in not just cannabis tax income, but benefits hotels, restaurants, local attractions, etc. So why not put a smile on your face and greet your out-of-state visitors with outstretched arms and an open mind? They’re bringing you business, after all!

Check out our previous Marketwatch analyses, and learn more about how Leafly can help grow your cannabis business.

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Thanks you for visiting FLMMCC.com, the premier Medical Marijuana Certification Center in Florida. Currently, there is a Medical Marijuana Initiative on the November 2016 Ballot to legalize High-THC Medical Marijuana in the State of Florida. The FLMMCC Florida State Licensed Doctors are ready to review your medical records for a “FREE Pre-Qualification”. This will be the first step in becoming a legal Florida Medical Marijuana patient when the law passes.